Conversational AI uses advanced technologies like Natural Language Processing (NLP) and Machine Learning (ML) to analyze user input, behavior, and history. This helps provide contextually relevant responses that cater specifically to the individual’s needs and preferences.

Unlike static replies, Conversational AI adapts its responses based on factors like the user's tone, intent, and past interactions. Thid makes the conversation more human-like, relevant, personalised, enhancing the overall experience.

Conversational AI collects and analyses data over time, such as preferences, habits, and past behaviours. This allows it to create detailed user profiles that help the AI personalise interactions and offer hyper-relevant content or services. 

Advanced Conversational AI is equipped with emotional intelligence capabilities. It can detect the sentiment or tone of user input, whether frustration, excitement, or confusion, and adjusts its responses appropriately, making interactions feel more personal.

Conversational AI ensures a seamless experience by maintaining consistency across various channels, such as mobile apps, websites, and social media. This helps provide a unified, personalised interaction no matter where the user engages with the brand.